Não bastasse ser lindo, empreendedor, estiloso e parceiro do Jay Z, Pharrell Willians – tem mais dele aqui -criou o i am other, um movimento-manifesto-canal de conteúdo que é o que eu quero ser quando crescer. Saca só:

i am OTHER
By Pharrell Williams

I serve and represent the OTHERS because I am one myself.

OTHERS defy expectations and stereotypes. We are curious, ambitious, energetic and have every intention of squeezing the most out of life. Above all, we are individuals.

OTHERS don’t fit into categories. We are not jocks. Or skaters. Or musicians. Or students. Or technologists. Or audiophiles. We want to be all of the above and then some.

OTHERS are a diverse group of optimistic, bright minds connected by technology and a desire to make our mark, who together can advance culture and even humanity.

OTHERS are not defined by demographics or geography. We have shared ideals, dreams and a vision for a new reality.

OTHERS believe individuality is the new wealth. Experiences are the new assets to acquire. Whoever is the most individual wins.

i am OTHER celebrates people who push society forward. The thinkers. The innovators. The outcasts. History has proven that it’s the rule breakers who have the power to change the world.


A base da história toda é moda, hip hop e produção de conteúdo. Sim, um sonho. E as ideias e movimentos são colocados em prática com parcerias entre marcas, artistas, sites. Bacaneza pura. Sente mais um gostinho com esse vídeo feito com os dinamarqueses da AIAIAI – é isso aí, só tem fera na jogada: